Outranked Amazon, Etsy, Walmart and other giants with Global E-commerce - 1000% traffic Increase for Chebeauty
Learn more about our approach to an e-commerce start up
Services
Growth Marketing Search Engine Optimization
Results
Platforms
Google and Bing
Project Overview
Our client had a completely new website and brand in the beauty-health niche, offering less than 10 products. The website was launched 4 months ago, and the client approached us for a full SEO campaign to improve their online visibility and dominate top positions on all relevant keywords.
As a new website, the client aimed to establish a strong online presence and drive sales through their e-commerce.
Execution
Approach to the campaign:
To achieve the client's goals, we sticked to the basics, and focused on four critical aspects of SEO - Technical Optimization, On-page SEO, Content Marketing, and Link Building.
Technical Optimization:
We performed a full technical audit of the website and identified several issues that needed fixing. We optimized the website's structure and code for search engine crawlers and implemented best practices for on-page optimization. To improve the overall user experience, the website's loading speed, mobile-friendliness, has also been fully optimized.
We wrote manual schemas for each type of page existing on the website, enabling us to get featured in some rich snippet boxes on the SERP
On-page optimization
We made sure all metadata, alt tags, headings, FAQs, Internal Links, footer and all other on-page SEO elements were 100% optimized.
Content Marketing:
To establish the client's expertise, relevancy and authority on our niche, we created a content marketing strategy that entailed different types of content.
With the help of brand’s excellent content team, we have been regularly publishing:
- Blog posts,
- Case studies,
- Detailed product descriptions,
- DIY guides
All piece of content is research based, and provides ton of value for the potential customers, which not only helped us get in top 3 positions, but also helped with the conversion rates.
Link Building:
We performed a comprehensive link-building campaign to improve the website's domain authority and increase its visibility in search engine results pages (SERPs).
We reached out to relevant websites in the beauty-health niche and acquired backlinks to the client's website. We also created high-quality guest posts and infographics and shared them on relevant websites to drive traffic and improve the client's online authority.
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Results
Based on our approach to the SEO campaign, we were able to achieve outstanding results for our client in the beauty-health niche. In just 4 months, we were able to take the client's website from having zero non-branded monthly traffic and no keywords to driving 1,800 monthly non-branded traffic and ranking for 490 keywords, with 32 of them being in the top 5 positions on the search engine results pages (SERPs). Our link building campaign was a key factor in improving the website's domain authority and online visibility.
The campaign brought ROI via organic revenue within 4 months. Through our technical optimization, on-page SEO, content marketing, and link building efforts, we were able to help our client establish a strong online presence, drive sales through their e-commerce, and achieve their goals.
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